Author Archives: johnwilliamson

Traditionally the team of people that get together to build software systems consisted of programmers, designers, and system architects. Over the last several years the prominence of designers directing the charge has lead to a dramatic improvement in usability and … Continue reading →

Today’s small business owner or digital strategist for a larger organization is constantly thinking of how to reach a prospect and convert them into a customer. There are differences in this process when your customer is a business versus a … Continue reading →

If you have been in the business of software product development or just paying attention to technology press, then you’ve likely heard the term, “gamification.” This is just a fancy way of describing the idea of giving small rewards for … Continue reading →

A couple of all-star technical entrepreneurs, Michael Schnuerle and Eric Roland, put together a fantastic app called “SafetyCheck” during this year’s Code for America Hack-a-thon. They won first place in the competition and launched their app for purchase in the … Continue reading →

“Every business is a software business.” This statement may be overused but it happens to be true. Just about any organization, from a mom-and-pop business, to a franchise owner, to a healthcare company, to a major corporation, are all using … Continue reading →

Customer Profiling is a helpful process for almost any business. Segmenting customers based on their common traits and reasons for purchasing is how smart marketers drive more conversions from the same number of leads. Most of the time the idea … Continue reading →

Let me start by admitting that I am a junkie, of the Marketplace variety. For those of you that haven’t listened to the best business radio/podcasts out there, you should. Marketplace is part of American Public Media and plays on … Continue reading →

I was recently talking with a young entrepreneur that is working on an exciting project in the men’s fashion space. One of the important characteristics of the project is creating a detailed profile of a user’s preferences. I don’t know … Continue reading →