Three-Stage Responsive Websites

Let me start by admitting that I am a junkie, of the Marketplace variety. For those of you that haven’t listened to the best business radio/podcasts out there, you should. Marketplace is part of American Public Media and plays on NPR, though I most frequently listen through my Stitcher iPhone app. It is highly informative and very witty.

While listening recently the host mentioned their “spiffy new website.” I rarely go and check out websites, but I felt I should see what was so “spiffy” about it.

Like all news sites they have articles, pictures, audio, and some video. But, what was most impressive about their updated website was its “responsiveness” to the size of the browser viewing it.

Responsive websites are the latest approach to accommodating the variety of screen sizes used when surfing the web. Surprisingly few major websites have adopted this strategy to adjust the display formats of their content. I tested all the major TV networks and have not seen one yet.

What really impressed me about the Marketplace website was that it not only had a viewing mode for a full size screen (laptop, desktop, full-size tablet) and a mobile screen, but it also had an intermediary size for in-between devices. Think iPad Mini, Kindle Fire, Samsung Galaxy Tablet, or even the very awkward “phablets” that are becoming popular.

This three-stage responsiveness was something that I had never seen before. It was well executed with easy-to-read content and well-positioned and sized photos, along with logical navigation options. Whoever built their new website was really forward thinking and should be commended for the effort. I’m going to stay on the lookout for more three-stage responsive websites and plan to develop projects this way in the future myself.

Full Size View

Full Size View

Tablet View

Tablet Size

Mobile View

Mobile Size

About johnwilliamson

I like to think of myself as an innovator. From a very early age I have been obsessed with finding new ways of doing things. I’m all about efficiency and the use of technology to transform the way work gets done. I’ve created successful products for others and for my own ventures. I’ve built companies around my products, raising money and acquiring customers. I truly understand the full life cycle of taking an idea, finding a customer, developing a product, and delivering a solution.
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