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If I already knew what I was supposed to do, don’t you think I would have already done it?

Sometimes I really amaze myself… not in a good way! It seams like every week I discover something and immediately think, why didn’t I realize that?

In the creation of Uvestor, I have smacked my forehead dozens of times with a realization that I missed something entirely. Oh, the joy of discovery!

At first in the summer of 2009 when the Uvestor Real Estate Manager was started, the end result of what it would become was just a loosely held together idea. Let’s just say that it has come a long way since being a task manager for real estate agents and investors.

My most recent realization has been one of the most important. The funny thing is that I say that 2 weeks before we launch the system publicly. And so what is that realization?

“I cannot assume the demands of any business”

In the beginning I was applying my knowledge of various areas of real estate to comprise the system. Then I would sit with a customer and realize I was missing the boat for them. Then I would sit with a different business owner and realize I was missing the boat for them.

Continually I turned the “information Rubik’s Cube” to be able to accommodate different types of users that had different workflows and important information.

Each time the system came in line with the demands of a skeptical customer. Each time our programming team and I got better at rearranging the information and presenting it efficiently.

Now we are able to create new modules, rearrange entire display pages and integrate related tool sets anywhere on the system within hours.

With this refined ability to deliver information to different users in a customized format we will finally be able to tell new customers the truth,

“We don’t know your business, and that’s a good thing!”

Instead of overwhelming you with the ability to manage any type of information, documents, tasks, work orders, invoices, expenses and more… we’ll just let you setup your own business workflow.

Every business does things differently. No two real estate investors look alike. No two real estate agents work the same. No two asset management firms operate in the same fashion.

This is just another example of how this project has been the ultimate,

“Learn as you go experiment.”

This constant eye-opening approach has been vital to creating Uvestor. The acknowledgement that you don’t know the road ahead, but are confident you will figure it out, is a good attitude to take in life and business.

I learned something recently that is making a profound impact on the way I view the world ahead of me.

I call it, “Situational Planning”

I am discovering the usefulness of this philosophy and I think anyone walking down an uncharted path can use to help guide the way.

I happen to be in the pre-game portion of my startup, Uvestor.com. I have invested nearly 2 years of my life, 12,000 hours of programming and system design, every dime I could squeeze together and I have  leveraged every relationship and asset around me.

Needless to say, I am pretty antsy to see around the corner to make sure I don’t screw it all up, make the wrong move, or just plain run out of resources.

My circumstances may be unique, but that antsy feeling inside me is felt by just about every small business owner, recent college graduate, relocated family or anyone else who is uncertain about the future.

You know that every step you take and every move you make is going to impact immediate future events. The domino effect of decisions and actions lead to great things, the same thing or a terrible thing.

So what do you do about this? In my case, I have been working on using a 90 Day Situational Plan to help guide my decision making.

Here’s how it works for me. I think you can use the same ideas with your own variables and your current circumstances.

First, you have to realize that big things always take longer than you expect and the little things come at you faster than you can manage.

In short, a 90 Day Situational Plan is your outlook on a variety of events related to your business/career/life over a continuously updated 90 day period.

There are things that you do that affect these situations. These things can have one of three possible effects on the situation.

  1. Marginal Impact
  2. Positive Impact
  3. Negative Impact

When you start laying out your 90 days, you have to determine where you want to get to. Though you may not reach that goal in 90 days, you at least have to know what direction you are aiming towards.

After you determine your achievable goal, then you can figure out some scenarios that would cause that to happen (realistic scenarios).

Once you figure out 1 to 3 scenarios that would lead to your goal, you can look for realistic ways to create those scenarios.

Because reality is filled with interruptions, unexpected problems and chance encounters, you need to build in assumptions that these things will occur.

Some call it “rolling with the punches,” I call it “staying flexible.”

You have to accept that you don’t know Situational Events will unfold. For example, you have no idea “where you are going to meet that perfect private equity investor who loves your deal, business owner who hands you your dream job, or that special someone who turns into your future mate…”

As long as you know how to get to a scenario where you have the opportunity for this to happen, then you have a plan.

Unfortunately life doesn’t always go the way we want it to. Maybe you do get into that well-planned scenario but the result is a Negative Impact.

What will you do next? Have you thought about it? That’s what “Situational Planning” is all about. Thinking about potential outcomes and how you will respond to them.

The reason that I have been focusing on the 90 Day version of Situational Planning is simple:

It is a complete waste of time to try and plan out scenarios very far in the future. There are just way too many variables.

Beyond 90 days is in the realm of “Goals, Hopes and Dreams”. While I fully endorse having these ideas and working towards them, I do not endorse detailed planning around them. When the time comes, you will have the action plan you need.

My advice is to stay focused on the next 90 days. Take everything into account and plan for Situational Events with positive, negative and marginal impact.

This should all be able to be accomplished on a single piece of paper. Just don’t let it go stale. This is about continuous improvements based on your current circumstances, resources and opportunities.

Stay flexible and keep moving forward!

Favorite Quote:

“That’s what Mark calls Real Estate Software that Doesn’t Suck!”

On April 7th I had the privilege of giving a presentation in the Louisville Venture Club’s First Annual, “Venture Sharks.”

I presented the story of Mark Hass, owner of Real Estate 3000.

Let me know what you think!

A wise man once said “real estate software sucks!”  Who is he?  Mark Haas, owner of Real Estate 3000, a top Louisville foreclosure brokerage.

He had every reason to say it.  His employees spend each day prodding vendors to perform maintenance… maintenance requested by the people trying to sell it fast.

In their part of the convoluted chain, Mark’s employees receive bids… pay vendors… retype invoices… and collect pictures for each and every maintenance job.

And Mark?  He’s out up to 70 thousand dollars, waiting to get paid by the eight asset management companies he’s contracted to sell for.

Mark’s waiting to get paid… but he’s also paying 3 full time employees AND subscribing to several software “solutions.”

That’s why we understand when Mark and his peers tell us… “Real Estate Software Sucks!”

So let’s STOP… and re-start.  Imagine this: Mark can coordinate every vendor… and organize every task… from his Uvestor Real Estate Manager.  And he can do it all in less than 60 seconds.

Using Uvestor, Mark cuts out the all the back and forth nonsense between agents, vendors, asset managers… and anyone else involved in the transaction.

Our web-based software eliminates pointless emails and phone calls.

How?  The information parties need is in a format they can use.  And they can share it just within the office… or with every party in the deal.

Bottom line?  Marks saves time.  Mark saves money.  Mark simplifies the whole process of managing and selling real estate.

We call it “Real Estate in Real Time.”

Mark calls it “Real Estate Software that DOESN’T Suck.”

Uvestor’s revenue model is based on recurring monthly subscriptions.

Key beta customers like Mark are up and running as we speak. But we also have partnerships beyond the bluegrass.

One… the National Real Estate Investors Association.  We’re becoming a resource for 40 thousand plus members.  And we’re making money for associations.

Thinking about potential government contracts?  We’re already talking with state housing finance organizations… regional HUD offices… and the federal USDA lending division.

Why? Because they have a ton of foreclosed property to get rid of. These folks have massive information management problems and they are looking at us as an easy-to-implement solution.

They’re also calling Uvestor the most functional and flexible real estate management software they’ve ever seen.

What’s next?  Growth, and hopefully lots of it.  Uvestor is well-positioned to expand throughout the industry.

Our scalable platform… national partnerships and powerful brand add up to what I believe will be an explosive payoff for investors.

Right now we’re bringing our product to the market and preparing to raise 500 thousand dollars.

So now I ask? Are you interested in Real Estate Software that Doesn’t Suck?


There’s nothing like a big holiday to prove that consumers will still go out of their way to chase down a great deal.

That’s what I think every time I see TV ads for special sales that start at 5am or some other ridiculous, middle-of-the-night, excuse to get people to buy stuff because it’s on sale.

The thing that I always find interesting is that they neglect to mention that the sale is still going on at noon. This is kind of like the world of foreclosure shopping right now.

So how is a Short Sale like a 5am discount sale?

A short sale is the act of purchasing a home from the homeowner while they are still in the home and haven’t relinquished their home back to the bank through an auction or by giving the deed directly to the bank.

An investor or very brave regular homebuyer gets up at 3am and gets ready to fight with the bank to get the best possible deal on the property they can. This includes locating homeowners that are in default but haven’t completely lost their home.

Once they locate and sift through the hundreds of potential candidates using all types of interesting direct marketing, public records snooping, credit data purchasing, yard sign posting and other dubious methods; they can start the fun part. Negotiating.

It’s kind of like trying to buy a store display by convincing the store that it isn’t worth what you are offering and that they would be lucky to have you take it off their hands.

This process takes anywhere from 60 – 360 days to complete, requiring 5 – 50 faxes, 10 – 60 phone calls and at least 1 thing you didn’t expect. Welcome to short sales.

So what about shopping for deals at noon?

You have all been to the holiday sale at noon. The deals are there but it has definitely been picked through a little bit.

The difference is that there is no need to park 3 miles away and fight with the guy next to you to get the last child’s toy for 50% off.

Instead, you park pretty close, stroll into the store, find what you are looking for and save 40% off the retail price. This is the story of buying a bank-owned property in REO.

The bombardment of foreclosure real estate has pushed an even larger number of homes into bank-owned status. This means that the need for buyers to come in and buy at noon is higher than ever.

So what does the bank think about shopping at noon versus shopping at 9am?

There are so many generalizations when discussing the world of foreclosures. One of them is the term “bank”. Many people think of the bank as the branch they deposit checks and withdraw money from.

When it comes to home mortgages, this is far from the truth. The “bank” is a collection of servicing agencies, asset managers, collateralized debt investors, debt insurance companies and government agencies.

Each of these entities has their own process and agenda. The introduction of insurance on defaulting debt (credit default swaps) creates a truly perverse incentive structure for these parties to allow certain things to happen that don’t make much sense to the average onlooker.

Any experienced short sale investor has tried to negotiate a rejected offer at one price, only to see the same property being sold for less money after the expensive auction and hiring of an agent to market the property. Welcome to the world of collateral insurance. Insurance claims are paid after the auction which more than compensates for the difference in the final sales price and a short sale offer.

So, what does this mean for the deal shopper?

Shopping for REO properties at noon can be a better deal than fighting for a short sale at 5am.

The trick to winning the REO game is about information. If you can track properties that are going into REO status and be aware of their value, you can make aggressive offers as soon as they become available and lock in a great deal.

Uvestor is built to deliver this information in real time. As asset managers, “banks”, brokers and agents process and manage REO properties as they come onto the market.

Investors and traditional buyers can browse local inventory, view appraisal information and review repair details all in the same place. This depth of property information has never before been available to the public.

When a buyer is ready to take the next step, they can submit an offer right then and there. Everything is managed through the free Uvestor Dashboard.

Look for Uvestor.com to open to the public soon!

A venture capitalist will never say “Never”. He might say “No” today, but he always wants the option to say “Yes” tomorrow.

The core of any business is built on saying yes to an opportunity.

Uvestor.com - The Better Way to Manage Real Estate TransactionsMy big new venture is Uvestor.com, a Real Estate Communications Platform. Our primary software offering is the Uvestor Productivity Suite, which provides real estate businesses of any size a better way to manage every type of transaction.

Using real time activity monitoring, information sharing, document management and expense tracking, Uvestor instantly increases productivity within a single office and exponentially improves workflow within a network of real estate businesses interacting on individual transactions.

Currently I am 17 months and $125,000 into my “project.” If you asked me in September of 2008 if I was adequately prepared to undertake a project that has maintained 2.5 full time senior programmers,  a premier designer, an office, content production and business development staff – the answer would most certainly have been “NO WAY!”

So how’s it going, you must be curious to know?

I can honestly tell you that I believe Uvestor LLC will be sold for at least $50,000,000 in the next 5 years.

The reason I can say that with such confidence boils down to the 3 things I feel have been crucial to the development and future success of Uvestor.com.

1. Relationships:

It has been said by many wise people, “The value of a person to any organization can be summed up by the contents of his Rolodex.”

Developing strategic relationships is a critical success factor that oftentimes goes unrecognized. If you can make friends with people that you can potentially work with in the long term, you have set yourself up to do just that.

Wisdom, perspective, expertise and honesty can be found in the successful people all around you. If you want to succeed, make friends with these people. If you want to run in place, ignore these valuable relationships.

Key relationships that I believe will help Uvestor become an industry standard include: RentalHouses.com Founder, VoicePad.com Founder, key real estate information marketers and many more.

2. Partnerships:

A win-win partnership can work. A network of win-win partnerships will always work.

Partnerships evolve out of relationships. If the leaders of two organizations can build trust, develop a strong relationship and establish a solid execution plan, a partnership can grow larger than either party initially imagined.

At Uvestor, we have been developing our partnership strategy since day one. We have tried to establish partnerships in three areas:

  • Suppliers: In our case those are Software Incubator Inc, Anthony Houde Design, and soon, Dreamentia. Each of our largest suppliers is working at 50% rates and earning equity with discounted services.
  • Management: All management team members are working for equity in lieu of cash during the early stages of company growth. All salespeople are 100% commissioned.
  • Customers: Key early customers have been preparing to implement Uvestor.com in their own business and leverage their network of contacts to induce signups and some long-term contracts. Our first customers will initiate the Uvestor Ambassador Program as “Launch Partners,” earning massive referral fees for introducing Uvestor to their Rolodex.

Our partnership strategy has enabled us to stay afloat prior to making any money and will propel us forward at a very rapid pace within the network of real estate business categories.

3. Joint Ventures

A  joint venture is very similar to a marriage. There is the initial courting, then dating, engagement and the big day when you launch your joint venture… your wedding day!

Partners can become part of joint ventures if mutual interests and resources are lined up appropriately. We have used the joint venture methodology to establish key industry relationships and sales channels.

To date we are beginning to execute on three joint ventures that hold the promise of massive scale. They include:

Uvestor Financial: A joint venture with Community Ventures Corporation to market Uvestor to Homeownership Agencies, State Housing Finance Agencies, and Mortgage Lenders. The national recognition that Community Ventures Corporation enjoys continues to spread throughout federal agencies and across the nationwide network of related service providers. Mandates that require information delivery in a Uvestor format from a single State House Finance agency cost nothing to the agency and can yield additional income sources through our Uvestor Ambassador Program. Such a mandate would instantly force hundreds of mortgage lenders, real estate brokers and others to interact with the state agency on Uvestor as individual paying customers.

Online CMA Services: A joint venture with Software Incubator BPO Services to provide a thoroughly completed Comparative Market Analysis of any property in any location. Currently Software Incubator has scaled their BPO Services unit to over 40 people who are experts in researching real estate. Customers of Uvestor that range from banks to brokers to investors will be able to request a complete CMA on any property. The BPO Services team operating in India will complete this request within 12 hours at an extremely competitive rate. As local, regional and national banks take stock of their inventory, they are requesting CMA reports on all assets. This wave of “work” currently requires unique paper forms and inefficient processes. Uvestor changes that dynamic overnight.

Uvestor Education: A joint venture with National Real Estate Investors Association (National REIA) to provide their 250 local REIA groups with a profitable way to sell official online education. I was able to leverage an existing software platform to provide exactly the certification management solution the for-profit network needed. The 40,000+ real estate investors and related services inside the REIA network will soon be earning online certifications from National REIA on the Uvestor Education platform. Uvestor.com sits a click away for investors who want to expand education into real action and begin using Uvestor in their own businesses. As an Ambassador Launch Partner, National REIA has positioned itself to earn a scalable long term residual income from member signups on Uvestor.com.

Relationships can turn into partnerships, which can become joint ventures.

The pathway to success for Uvestor is built on this ongoing methodology of growth.

For any business that is looking to start as an acorn and grow into a giant tree, this principle can never be overlooked. Though I believe our Uvestor product will prove to be the most efficient information management tool available to the entire patchwork of real estate businesses large and small, that won’t matter at all.

What matters is establishing a product as the standard across the industry. This can only be achieved through a network of relationships, partnerships and joint ventures.

It all starts with a meeting at a coffee shop. From there, it is up to you.

Talking to people with interesting jobs is fascinating to me. I find myself doing it whenever possible.

I recently found myself talking with a wonderful person that told me all about how the city collects business taxes (Occupational Licence Fees), and the shenanigans going on behind the scenes.

“Big payroll processing companies are going out of their way to deluge the city with inaccurate tax information to engineer payment delays of their clients’ taxes for their own short-term investment gains.”

Wow! Really? Is that even legal? Does anyone know about this?

These payroll companies and others are systematically burdening our already-spread-too-thin-government to create unearned profits for themselves?

Who do you think has to pay for the ten auditors it takes to sift through 10,000 HAND WRITTEN and INACCURATE returns?

The rest of us do, that’s who!

So what about the solution? I’m all for solving stupid problems like this.

First of all, you have to stop allowing anyone to do things the same way in 2010 as they did in 1980, or in this particular case, 1880.

We have the Internet and online software that does just about anything. The cost of delivery of web-based services is next to nothing. Of course, I know better than most, web software takes a long time and a lot of money to build.

Big software companies have already invested this time and now milk cities for access and service fees.

I was recently told that a call to a help desk at a big software company (Oracle, SAP, etc.) averages about $450/hour… for phone help!

This type of nearly-criminal business practice is detrimental to all of us and the system that supports us.

If you are a fan of smaller, more efficient government, then you should be for calling these businesses out in the form of Civil Lawsuits.

Maybe a good news outlet will do some old-fashioned investigative journalism here. We should know who is stealing from us.

If you managed a private company the way the government manages its business units, you would have gone out of business a long time ago.

Our government is terribly managed and thats why everyone is upset with politicians.

The Freedom Party does not endorse this laissez faire approach to government.

Freedom Party-endorsed candidates must maintain a high performance, results-oriented government operation.

That said, there are some important framework issues to establish before this can work. Here are 7 things that I would enforce:

1. Any government services that can become digitized or automated would immediately be invested in. The government will not maintain inefficient processes in order to maintain existing jobs.

2. Every employee would undergo intensive behavioral and skill testing. Cultivating the best employees will become the focus of all government agencies.

3. Employees would be cross-trained in at least 3 job functions and rotate between departments regularly. Non-performing employees would be let go in a timely fashion.

4. Ongoing employee development programs would identify talented and motivated individuals, giving them training and education necessary to take on larger projects.

5. Every government program and project would be scrutinized for its return on investment. If a program is performing a necessary societal function, but is being handled poorly, a Program Audit and management team would reconfigure the program to accomplish the societal function, minus unnecessary overhead and bureaucracy.

6. Government projects will use purchasing contracts to support new and growing businesses locally. This management of government supply chains can create more innovation and new small business job growth than any other form of government stimulus.

7. Welfare programs will be overhauled to require the recipient of government money to provide an appropriate service for the government. I think that free day care, educational programs and other social support services can be staffed by trained recipients of welfare programs.

Government should evolve. We don’t need bigger government, smaller government or more government.

We need smarter government. We need to get more for our money. We need to build a foundation for long term success.

I have come to firmly believe in the power of complete transparency.

I think that this is a noteworthy finding that should be shared with others. So here goes…

What we have been told:

Nobody ever says,

“tell everyone everything you are thinking about…”

Why?

Because it is freaking ridiculous!

We are all experts in something. The problem is that we don’t pay attention to anything else, thus becoming completely reclusive professionally.

We want to hang out and chat over coffee, lunch or beer. We just don’t ever use those times to share, inquire and contemplate.

We have every form of multimedia device possible in our gathering places, enabling us to stay focused on the here and now.

This is life. This is normal. No big deal. Not much of anything new happens. That’s normal. I’m happy.

What we should have been told:

Teachers should have taught us to be more transparent.

We should have been told by our parents that it is okay to fail. It is okay to change your mind. Dreams should be shared freely and discussed at length.

Why?

Because you can actually achieve dreams if you discuss and act on them.

Things can go bad. I mean bad. Like really bad. You can never break this cycle if you don’t involve people you know, and those that you need to get to know.

The irony today is that people have become so unavailable in reality because they spend so much time in virtual reality.

For those that are feeling optimistic about the world and their place in it will have an unusually easy time accessing the resources needed to make big dreams happen.

Transparent people with big dreams are in high demand. I think there are a whole bunch of them reading this post.

If that is you, speak up. There is so much opportunity around us that everyone who wants to work hard towards a bigger goal can make it happen.

Lesson I learned recently?

Start talking about everything that you “want to happen” with everyone you talk to.

All of a sudden, those things you want to happen… “will happen”

I turned over a new leaf today. I got to work an hour earlier than usual (7:30) and swung into action on a “newly discovered” organizational strategy.

My startup, Uvestor.com, is going into a fund raising round soon and we are preparing everything for the investor-types to review.

I have been annoyed by the process of writing a business plan that is 25 pages long and immediately out-dated. My business has been going for 15 months and we are getting our first customers this very month.

So, I wanted to do something different and more useful.

The result is a hybrid approach that I am very excited about and want to share with everyone!

First of all, there is no such thing in my world as a “Business Plan.” We use a “Business Operations Plan”

This is a combination of planning short, medium and long term strategies and tactics, alongside an up-to-date operations manual for every business activity.

So, to create this Business Operations Plan, I did a few things inside Google Documents.

1. Created every section in the Operations Plan as an independent document or spreadsheet on Google Docs (we use the free 50-account for our uvestor.com domain). I think we’ll end up with about 25 independent documents, all 1 page or less.

2. Shared every document in a shared folder with my business partner, Chris Combs.

3. Collaboratively edited every item to be somewhat descriptive, but mostly informational (for us to use on a daily basis). Every action has a metric tied to it that we can track over time as we adjust our tactical approaches.

4. Included our presentation as a Google Presentation (just like powerpoint but online and better).

Now we have every aspect of our business in a collaborative real-time environment where we can edit everything and adjust all the time. The problem, however, is so basic and so common.

We have all our stuff neatly packaged in digital format, but we aren’t starring at anything on a daily basis to stay on top of all the moving parts of the business.

Enter the Old School Organization tactic: 3 Ring Binder with Clear Sheet Covers

Today I deployed the following binders:

  • Operations Manual: Business Overview, Product Overview, Marketing Strategy, Market Segments, Market Segment Marketing Pieces, Traffic Statistics, Partnership Overview, Financial Projections, Financial Reporting
  • Agreements: Shareholder Agreements, Vesting Agreements, Capitalization Structure, Operating Agreement
  • Development: Blueprints of all pages, Research documents from competitors, Conceptual mapping of new development
  • Vendors: All vendors, categorized by type of service, all invoices and contract for services, grouped by vendor

We are excited about being able to produce every part of our entire operation in a matter of seconds. This also creates a complete blueprint for additional employees to understand our business and their role.

Our Google Documents and Operational Binders are the best thing we have done to organize our operation. I strongly recommend that other businesses, big and small, copy this strategy.

Let me know what other organizational “gems” you have implemented in your business on my newly-launched blog, www.johndwilliamson.com

30 and On the Cusp

Wow! 30!

This is kind of a big deal in the world of birthdays. A lot of people treat this birthday as a turning of a page to a new chapter in life. I suppose this is the same for me.

My last 10 years have been spent on the learning, growing and struggling side of life. I sacrificed the safety of a solid job, which I could have landed anywhere along the way. Instead I failed. I failed at several things. I failed really well actually.

Failing really well?

Failure is a stop sign in the road of life. Just like a stop sign, what follows is a period of acceleration. As someone much wiser than I once said,

It’s not how often you fail, it’s how quickly you get up…

My failures have taught me more than any person, class or success ever could.  Perhaps the most important thing I have learned in my 30 years is about myself.

I’m not scared of anything or anyone.

I sit across the table from CEOs and government leaders with ease. I am confident in myself and I am not scared of failure.

The idea of fidgeting and acting nervous in front of someone because I am nervous is hilarious to me. I can pitch a dead concept with no preparation and no chance of acceptance better than anyone.

Why? Because I am not scared of risk or consequences. I know what it takes to make money and I know I can “get by” without even trying that hard.

This mindset and my experiences have prepared me to turn the page into the next chapter in my life… Success.

Part of this process is the acknowledgment of my own ambition. I am getting over one of my fears by starting this blog. The ideas and concepts contained here are part of the fabric of my outlook on the world.

I have been hesitant (read… afraid) of openly talking about my ideas about life, business, institutions and politics. I want things to work differently and I’m not going to hide that anymore.

The first 30 years have been wonderful. My family, my friends and my girlfriend are the absolute best. I have a feeling, the next 30 years will be even better.

Here’s to turning the page into the next exciting chapter of life!

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